The re-assessment of existing business process is the foremost critical step of digital transformation. Platforms are the enablers of process improvements. Process automation, optimization and efficiency are the key deliverables of digital transformation initiatives.
Adaptation of digital transformation requires synchronization of business strategies and business processes. Organizations that are not able to optimize internal business processes, and align it with business strategies may not be able to deliver value to the customer.
Successful implementation of digital strategy requires an iterative digitalization approach. In many organizations, within some business units, there are many sub-processes that are undisciplined but are creative. Many of these undisciplined processes end up unaccounted in the overall digital implementation plan.
Digital transformation cannot be accomplished without the process being at the forefront. Some executives may have realized that the need for process optimization drives the need for Six Sigma experts within the marketing organizations.
- 4Ps of Digital Transformation
- 1st (P): Process
- 2nd (P): Project
- 3rd (P): People
- 4th (P): Platform