Capabilities

Delivering Services & Solutions across Marketing Technology Stack

Aptivar Marketing Technology Stack

We are one of the Digital Marketing companies that envisioned and pioneered the adoption of the flexible marketing practices that today enable companies to operate more efficiently and produce more value. An in-depth knowledge of various marketing stacks enables us to provide end-to-end solutions and services.

Focusing on defining, optimizing, and aligning our customer’s Marketing and IT strategies as per the changing dynamics of the environment, we recognize that the dynamic business environment requires innovative services that need to be conceived and delivered quickly in a cost efficient way.

Platform Expertise:

  • Content Marketing: IBM WebSphere Portal, Microsoft SharePoint 365, Drupal, WordPress, Adobe ECM, OpenText
  • Digital Asset Management (DAM): Informatica MDM, Brightcove
  • Knowledge Management: Lithium, Jive, Moodle
  • Marketing Automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud (ExactTarget)
  • Marketing Project Management: Workfront, Percolate, Teamwork
  • Analytics / Reporting: Google Analytics, Adobe Omniture Site Catalyst
  • Others: Workday, ServiceNow, SuccessFactors, Hootsuite, Concur, Model-N, CVENT, CrowdCompass